The Ambition is a monthly publication that was produced by The Aji Network from January 2005 to February 2009.
The Ambition, which contains essays from the Founder of The Aji Network, Toby Hecht, is essential reading for Business Professionals and other ambitious businesspeople who seek to accumulate uncommon knowledge and power to build their careers and businesses.
Each issue addresses fundamental business concerns, situations, moods, distinctions and practices for helping ambitious businesspeople produce effective thoughts, actions and strategies to generate competitive advantages, superior value and top 1% annual incomes, enterprise values and capital-at-work.
The Ambition is helpful for the ongoing development of an ambitious businessperson’s capacity to think and act autonomously, strategically and powerfully to produce superior offers and practices, networks, autonomies, accomplishments, identities of trust and value, leadership roles, business organizations and anticipations of future threats, obligations and opportunities.
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VOLUME 1 ~ 2005
To Fulfill Your Ambitions, Accumulate Power
Fulfilling ambitions to live a good life requires knowledge of two distinctly different purposes and capacities: the ability to produce sufficient financial power to support your ambitions, and a philosophical interpretation of the concerns to take care of and the standards of their care.
| January 2005 |
To Be or Not To Be: Business Laborer, Knowledge Worker or Business Professional
Businesspeople whose financial, lifestyle and business ambitions require them to perform in the top 1% of the marketplace have a new strategic opportunity to produce knowledge, value, power, organization and identity. It is the practice of being a Business Professional.
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Part One ~ Labor Strategy vs. Knowledge Strategy |
February 2005 |
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Part Two ~ Knowledge Workers and the Traditional Virtues of Business Laborers |
March 2005 |
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Part Three ~ New, More Powerful Virtues and Skills of Business Professionals |
April 2005 |
Business Professionals Notice, Value and Transact for Power
To notice, value and transact for power are three fundamental skills Business Professionals require to fulfill their lifestyle, financial and business ambitions. The fundamental purpose of all three skills is to enable businesspeople to accumulate power continuously throughout their careers.
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Part One ~ Background for Understanding Power |
May 2005 |
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Part Two A ~ The Importance of and Distinctions and Practices for “Noticing Power” |
June 2005 |
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Part Two B ~ “Noticing Power” continued |
July 2005 |
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Part Three A ~ What It Means to “Value Power” |
August 2005 |
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Part Three B ~ “Valuing Power” continued |
September 2005 |
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Part Four A ~ An In~Depth Conversation about “Transacting for Power” |
October 2005 |
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Part Four B ~ Orientations and Strategies for “Transacting for Power” |
November 2005 |
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Part Four C ~ Categories of Power for “Transacting for Power” |
December 2005 |
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VOLUME 2 ~ 2006
The Power of Ethics
Business leaders must be able to think ethically before they can design their own ethics and act ethically for accumulating, maintaining and increasing the knowledge and power they require to fulfill their ambitions and business missions. This essay focuses on a businessperson’s individual understanding and maintenance of ethical conduct for top~level performance.
| January 2006 |
Five Ethical Doctrines for Ambitious Businesspeople with Careers and Leadership Roles
People with the knowledge and power to pay large amounts for costly and risky transactions understand and value ethical conduct for building and maintaining trust. Without ethics transaction is high~cost. Business leaders need to know different ethical disciplines to observe, assess, make competitive interpretations of and produce their own ethical stands.
| February 2006 |
Coping with Radical Change
The marketplace is changing from a local economy organized around the use of power~driven machines to a global economy organized around the use of computer~driven ones. These forces are changing the “space of possibilities” for making and accepting offers. Coping with radical change is both a necessity and an opportunity for ambitious businesspeople.
| March 2006 |
The 12~Part Strategy of Aji Source
Ambitious businesspeople use The Aji Source Fundamental Strategy at The Aji Network to transition from traditional labor~based work ethics that are obsolete to a knowledge~based strategy proven sucessful for more than two decades. Use these issues of The Ambition to learn about the fundamental strategy that helps you increase your competitive advantage, value and annual income.
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Aji Source Parts 1 ~ 6 |
April 2006 |
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Aji Source Parts 7 ~ 12 |
May 2006 |
Accept Declines! An “Ethic of Power”
Accepting declines is one of many “Ethics of Power” business professionals use to produce, maintain and increase their competitive advantage, value and annual incomes. Those who transition from using labor~based work ethics to knowledge~based ones use “Ethics of Power” to continually increase their capacity to think and act with superior effectiveness.
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Part One ~ Failure to accept declines leads to a chronic lack of power |
June 2006 |
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Part Two ~ Learn to notice, observe and accept declines |
July 2006 |
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Part Two continued ~ Accepting Declines Powerfully |
August 2006 |
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Part Three ~ “Self”, the First Fundamental Source of Decline |
September 2006 |
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Part Three ~ “Situation”, the Second Fundamental Source of Decline |
October 2006 |
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Part Three ~ “Narratives”, the Third Fundamental Source of Decline |
November 2006 |
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The Background of “Narratives” for Noticing, Observing and Assessing Narratives and Accepting Declines Effectively, Strategically and Powerfully |
December 2006 |
This series on Accept Declines! continues with Volume 3, Issue 1, January 2007.
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VOLUME 3 ~ 2007
Accept Declines! An “Ethic of Power”
This series on Accept Declines!, which began in June 2006, concludes with more fundamental distinctions and practices business professionals use to accept declines effectively, strategically and powerfully to fulfill their lifestyle, financial and business ambitions in the top 1% of the marketplace.
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The Mid~Ground of “Narratives” for Noticing, Observing and Assessing Narratives and Accepting Declines Effectively, Strategically and Powerfully |
January 2007 |
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The Foreground of “Narratives” for Noticing, Observing and Assessing Narratives and Accepting Declines Effectively, Strategically and Powerfully |
February 2007 |
Transcendental Narratives (Ambition) and Marketplace Drift
A transcendental narrative is the narrative of a person’s life within which all other narratives are given “meaning”. Transcendental narratives shape how people, including customers, employers, employees and colleagues, act, making them very important for ambitious businesspeople to know.
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Part One ~ Transcendental Narratives and “Meaning” |
March 2007 |
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Part Two ~ Marketplace Drift |
April 2007 |
Practical Strategic Suggestions for Increasing Knowledge and Power
The changing structure of the marketplace has opened new opportunities for bright, ambitious businesspeople to fulfill their personal ambitions and business missions. The new opportunities require a knowledge~based strategy to exploit them.
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Part One ~ Economic Principles Ambitious Businesspeople Must Know |
May 2007 |
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Part Two ~ Practical Strategic Suggestions for Competing and Producing Value |
June 2007 |
Familiarity, Understanding and Knowledge
Business is a game of power. This makes uncommonly powerful “knowledge” of all sources, forms, categories, axioms, and ways of accumulating knowledge and power of central importance to ambitious businesspeople. Familiarity and understanding are not “sources of power” when they are confused with knowledge.
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Part One ~ Familiarity |
July 2007 |
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Part Two ~ Understanding |
August 2007 |
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Part Three ~ Knowledge |
September 2007 |
Television~Land and “Intuition” about Life, Career, Business and Power
The single loudest voice in every household that speaks the most to produce intuitive “obviousness” about business, leadership, money, knowledge and power is also the single loudest purveyor of fantasies, empty rhetoric, hype, bullshit and lies. It is television.
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Part One ~ Television Common Sense, and Truth and Reality |
October 2007 |
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Part Two ~ The Truth about Power |
November 2007 |
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Part Three ~ Effective Actions for Coping with One’s Own Television Common Sense |
December 2007 |
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VOLUME 4 ~ 2008
Fundamental Instructions, Coaching and Questions for Competitive Learning
Knowledge is the only way to exploit the opportunities of a marketplace organized around the use of computer~driven tools. The purpose of this essay is to help customers of The Aji Network learn competitively to generate top 1% annual incomes.
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Part One ~ Fundamental Instructions |
January 2008 |
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Part Two ~ Fundamental Coaching |
February 2008 |
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Part Three ~ Fundamental Questions |
March 2008 |
How Much Money is Enough to Live a Good Life... and Why?
A Fundamental and Strategic Question for Business Professionals
Inability to answer the question of how much money is enough leads to interpretations and actions that cause breakdowns, and savings and investment practices that are too weak to succeed. This essay helps ambitious businesspeople begin answering the question autonomously, strategically and effectively.
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Part One ~ What Ambitious Businesspeople Need to Know to Answer the Question |
April 2008 |
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Part Two ~ Truths We Need to Know and Accept to Live a Good Life |
May 2008 |
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Part Three ~ How do we calculate how much is enough? |
June 2008 |
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Part Four ~ Financial Doctrine and Truths about the Stock Market |
July 2008 |
Disrespect and Strategic Mistakes Thwart Competitive Learning and Fulfilling Ambitions
Disrespect for fundamental philosophies, principles, laws and mechanisms that govern and predetermine our space of possibilities for thinking and acting effectively to take care of our human and business concerns is the underlying cause of many strategic mistakes made by ambitious businesspeople. Only people who are a bit iconoclastic, or who are able to challenge what seems obvious to everyone else while respecting reality's operations, can learn to think and act autonomously, strategically and powerfully.
Part One ~ Strategic Mistakes and the Underlying Cultural Notions Causing People to Make Them |
August 2008 |
Part Two ~ Not Producing and Remembering Lifestyle, Financial and Business Ambitions |
September 2008 |
Part Three-A ~ Disrespecting "Reality" |
October 2008 |
Part Three-B ~ Disrespecting "Reality" continued |
November 2008 |
The Importance of Being "On Track"
People who are not “On Track” to produce the capital-at-work necessary to generate the annual income they require after they stop working face serious negative consequences to their survival, freedom and capacity to live a good life. This essay, the spreadsheets freely available on the visitor's page of our website and the January 2009 issue are tools to help readers of The Ambition quickly and easily answer the question, Are you "On Track" earning, saving and investing enough money to take care of both your "immediate" and "future" financial concerns?
An Introduction to "The Importance of Being 'On Track'" - Why I wrote it |
December 2008 |
The Importance of Being "On Track" continues in Volume 5, Issue 1, January 2009.
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VOLUME 5 ~ 2009
The Importance of Being "On Track"
This series on "The Importance of Being 'On Track'", which began in December 2008, concludes with the tools to help readers answer the question, Are you "On Track"?
The Importance of Being “On Track” |
January 2009 |
An Introduction to Lifestyle, Financial and Business Ambitions
Lifestyle ambitions are commitments to take care of our most fundamental human concerns. Financial ambitions are commitments to earn, save and invest enough money to live a good life during both adulthood and old age. Business ambitions are ambitions people constitute to take care of fundamental work, career and business concerns. The purpose of producing and then maintaining an ambition is to enable and sustain action that has clear direction and focus. This is why people who lack ambition drift in the marketplace, are unable to compete effectively in the top 1% and rarely take satisfactory care of their financial concerns.
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Part One |
February 2009 |
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Part Two |
March 2009 |
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Part Three |
April 2009 |
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Part Four |
May 2009 |
Important Financial Lessons from the News
In this series, Toby Hecht explores current news articles to write about distinctions and practices ambitious businesspeople need to know to think and act autonomously, strategically and powerfully in the marketplace to fulfill their lifestyle, financial and business ambitions, and to produce top 1% annual incomes. Part of our preparation for the expansion to come is using the increased flow of financial news and related stories to learn to think, observe and act more effectively to take care of financial concerns for survival, freedom and living a good life.
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Part One ~ The Importance of Becoming Expert with Personal Finances |
June 2009 |
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Part Two ~ Why Do Even Ambitious Businesspeople Act Foolishly with Their Personal Finances? |
July 2009 |
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Part Three ~ Who Should Ambitious Businesspeople Trust, or Not, with Their Personal Finances? |
August 2009 |
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Part Four ~ Taking Responsibility for Your Personal Finances |
September 2009 |
Invest Strategically, Autonomously, and Powerfully to Earn, Save and Invest Enough
This month’s issue of The Ambition presents Part One of Invest Strategically, Autonomously, and Powerfully to Earn, Save, and Invest Enough. In this series, Toby Hecht discusses the strategic importance of investing time, energy, money, and opportunities for ambitious businesspeople to fulfill their lifestyle, financial and business ambitions.
Business Professionals know that it is their responsibility to accumulate the strategic knowledge and power they require to produce competitive advantages, superior value, and top 1% annual incomes. Learning or investing in their human capital, capital equipment, and capital inventories is part of their fundamental strategy.
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Part One ~ Business Professionals Invest Deliberately and Continually to Accumulate Strategic Knowledge and Power |
October 2009 |
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Part Two ~ A Fundamental and Strategic Checklist for Investing |
November 2009 |
Passive Investing… One More Time!
This month’s issue of The Ambition presents Part One of Passive Investing… One More Time! In this series, Toby Hecht discusses the importance of reviewing your ambitions, personal investment tactics and strategies.
Because earning, saving and investing is so important practically and strategically for ambitious businesspeople who seek to live a good life their entire life, and because it is not part of our culture’s (baby boomer) common sense, we reserve time, assignments and other opportunities at The Aji Network during December and January to support and help our customers perform the review.
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Part One ~ To Survive, Be Free and Live a Good Life |
December 2009 |
Passive Investing... One More Time! continues in Volume 6, Issue 1, January 2010.
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VOLUME 6 ~ 2010
Passive Investing... One More Time!
This series on "Passive Investing... One More Time!", which began in December 2009, continues with Parts Two and Three in which Toby Hecht discusses the importance of reviewing your ambitions, personal investment tactics and strategies.
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Part Two ~ To Survive, Be Free and Live a Good Life |
January 2010 |
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Part Three ~ To Survive, Be Free and Live a Good Life |
February 2010 |
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